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Be Your Best In Business with Ian Luckett

Aug 28, 2017

John is a serial entrepreneur, business coach and Mentor, who I have been working with for nearly two years. He has helped me set up Innovate to Success and the business that it is today, pretty much in the evenings and weekends.

Was it easy – No! But it was quicker than doing it on my own.

You will learn in this episode, how John built, developed and sold many businesses over the last 20 years. (And the mistakes he made)

John lives by the ethos that variety is the spice of life in business and you should live every day like it is your last. This trait resonates in John’s passion for Motocross where he is still active on the UK Rally scene into his 50’s!

We also discussed the importance of taking risks.

You will also learn his view on why people don’t take action and John puts this down to three key elements;

  • Protection of your Ego
  • Your priorities and Environment
  • Being unconsciously Incompetent – (not knowing what you don’t know)

John also talks about how important it is to have a balance in growing and in building your future.

The quickest route to any kind of success in Business is breaking down your ego and I guess the day that I asked for help building my business was when I realised that I couldn’t do this all on my own.

This is no different for many of my listeners, who just need that guiding hand and confidence to push your boundaries. This episode will help you learn from John and some of his wisdom.

Golden Nugget Round

Question 1 – What would you tell your 25 Year Old Self?

You are who you associate with. Just cultivate stronger relationships. And definitely buy gold in the good times when the price is love.

Question 2 – What would you Lecturer at University today

Entrepreneurial Mindfulness: The Mind Behind Success. It is about opening the eyes and understanding how the universe is really made of.

Question 3 – What was your biggest investment or financial decision

A business mentor. If you can get someone that can really drive you towards creating a high income for whatever it is that you do, you can afford whatever it is that you want.         

Guest Details

To contact John, you can visit his website at

 Links and Resources

John is also an author of his amazing business book. You can find it here

At Innovate to Success we pride ourselves in our DRIVE Personal Business Development System – You can find out more about how it can help you, Unlock your hidden Potential, improve your productivity all while designing your own Work Life Balance here >>

You can also find us on Facebook –

Also, feel free to connect with me on LinkedIn, just mention the Podcast –


You’ve got to push your own envelope. If you are just in your comfort zone, you are not growing. –John Kettley

In my book, you have to live everyday like it is your last, and you have to live everyday like you’re going to live your life forever. –John Kettley

What you focus on, you get! –John Kettley