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Be Your Best In Business with Ian Luckett

Nov 20, 2017

Mick Holloway who started as a software engineer shares how the computer, the internet and social media has evolved over the years and how helpful it has become a useful tool to everyone, including businesses. He is the founder of 24/7 Business Networking, a training organisation with the aim of helping people effectively and efficiently add social media into their marketing mix.

In this episode, Mick shares how using social media as a business tool, is more than just posting content, quantity never beats quality. It is very important that you post quality content and content that would matter to your readers.

Mick also talked about how to use social media in order to reach the right people, because most of the time people are not looking for you, but if you post the right content, your message will get to them eventually.

We also discussed how useful is social media, i.e. Facebook, LinkedIn, Twitter, etc. can be very useful in a business’ sales and marketing aspect.

We also talked about the importance of a value proposition, and how it forms your brand, and your business strategy.

In this podcast, Mick also shared how he has taking advantage of stacking social media platforms and systems to create a really powerful business tool. This is the latest weapon in 24-7 Tool kit as it helps business owners get on with running their business while safely knowing that there “Social Media System” is working in tandem with their business strategy.Finally we  talked about how helpful social media and other online tools are to identify your potential customers.

In business it is key that we understand  how social media and our systems can actually tell you how your product, advertisement, and marketing is doing and also how prospects and customers are responding to them.

Golden Nugget Round

Question 1 – What would you tell your 25 Year Old Self?

Develop an open mind. Understand what you enjoy, and get good at it. Get educated.

Question 2 – What would you lecture at University today?

The Application of  Technology, practice rather than theory.


Question 3 – What was your biggest investment or financial decision?

Investing in myself, been to university twice.

Guest Details

To contact Mick, you can visit the 24/7 Business Networking’s website at

Links and Resources or email


Value proposition forms the brand, which then forms the business strategy. – Mick Holloway

Make sure that you are putting the right ladder up the right wall. – Mick Holloway

Stop selling to people, let them buy! – Mick Holloway