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Be Your Best In Business with Ian Luckett

Jan 22, 2018

Andy Lopata is an award winning speaker (He was awarded his PSAE - the Professional Speaking Association Award of Excellence which is the top award for professional speakers in the UK and Ireland last year) and today, he is sharing with us some vital tips and tricks on effective networking.

In this episode of the “Be Your best in Business”, Andy shares how networking is about surrounding ourselves with people of different perspective, ideas, level of experience from us. BECAUSE if we share with these people, we become better equipped to succeed than when we are on our own.

We also talked about EGO, and how it makes people become vulnerable.

In today’s episode, we talk about how important it is to KNOW what we are looking for. We need to be discerning and filtering those which things are valuable to us and our business.

Andy also shares a very interesting approach when going to networking events, which is to actually DITCH the elevator pitch.

He also talked about the NETWORKING MYTH which is all about a wonderful place called a networking event that is full of potential clients and if you just go and pitch everyone, you’ll gain a new client – BUT effective networking does not work this way!

Andy also discussed a very important networking DON’T – nervously approaching a stranger and asking them the question “WHAT DO YOU DO?”

We discussed how when attending these networking events it is important to sell THROUGH the room, instead of TO the room. This relies on getting to know people, and building relationship. Needless to needless to say, COMMUNICATION is key in networking.

We also took the time to talk about how important it is for the event organisers to understand WHY they are organising the event, and WHAT would it do for the attendees. Both need to gain something from the event.

In this episode, Andy also shares with us tips on how to effectively organise a networking event:

  1. Don’t invite just anyone.
  2. Be aware of why people are attending the event, and help them meet new people. Act like a genuine host.

LASTLY, we talked about how in networking, it is important that you invest in time and effort.

Golden Nugget Round

Question 1 – What would you lecture at University today?

For undergraduates, I will lecture about networking for their careers. For postgraduates and MBAs, it will be about the importance of building a network.

Question 2 –What would you tell your 25 Year Old Self?

I might tell my 25 year old self all about networking and become a speaker before everyone jumps on the bandwagon.

Question 3 – What was your biggest investment or financial decision?

Membership on the Professional Speaking Association and surrounding myself with people who are in the same industry as me.

Guest Details

To contact Andy, feel free to message him in any of these social media platforms:

Twitter: @AndyLopata



LinkedIn: Andy Lopata

Links and Resources


Networking is about surrounding ourselves with people who have different perspective, ideas, level of experience from us. And if we share with each other, we become better equipped to succeed than when we are on our own. –Andy Lopata

I can’t think of a worse place to sell than a room full of people trying to sell to me. –Andy Lopata

In networking event, sell THROUGH the room, and not TO the room! –Andy Lopata

I would rather that you refer me five times than buy from me once. –Andy Lopata