Jul 2, 2018
Today we are joined by Michael Greenberg, founder of
Gentleman of Technology LLC – he is an entrepreneur, author,
advisor, and strategist. And today we talk about tips and tricks on
how to position yourself as an expert, as well as learn how to get
your message across to your target market.
We started this episode by
tackling Authority Marketing;
what it is, and how it helps your business.
Michael also discussed the two
fundamental rules in authority marketing, which
you cannot be an authority/expert in everything.
The only person who needs to know that you are an authority in your
field is the person buying from you.
He also shared how many chooses
a niche, puts out content, but does nothing else (promotion and no
getting it in front of people). This is a big
lists THREE important
and powerful medium of content sharing which
He also shared with us how he
works with his customers and potentials, one of which is a top-down
approach where he breaks down the problem into 4 sub categories,
and breaking these sub categories into 3 to 6 specific questions
that his clients ask. Breaking this approach down, it should form a
: One thing
you want to be known for.
: 4 Sub
: 3 to 6
specific questions for each sub category
We also talked about the Top 3
mistakes that entrepreneurs commit when creating their
Relativity – are you creating content that answers
your market’s pain?
Not Creating the Right
Kind of Content – choosing the wrong
Neglecting the Fact that
People Buy from People – your customers and potentials need to
know, like, and trust you.
Lastly, Michael shares the top
Do’s and Don’ts in Content Marketing. They are:
Live Q and A – direct
interaction with your clients.
Mass messaging your contacts without doing
Question 1 – What
would you tell your 18 Year Old
Don’t go to
Question 2 – What would
you lecture at University today?
Entrepreneurship. Or the
inefficiencies of the current university system. Those would be my
Question 3 – What was
your biggest investment or financial
Buying a lot of
Authority marketing is the act
of positioning yourself as an authority or expert in your field in
order to bring in more business. – Michael
The only thing that you can do
and fail with content creation is having it and nobody see it.