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Be Your Best In Business with Ian Luckett

Jul 2, 2018

Today we are joined by Michael Greenberg, founder of Gentleman of Technology LLC – he is an entrepreneur, author, advisor, and strategist. And today we talk about tips and tricks on how to position yourself as an expert, as well as learn how to get your message across to your target market.

We started this episode by tackling Authority Marketing; what it is, and how it helps your business.

Michael also discussed the two fundamental rules in authority marketing, which are:
  1. Specialise – you cannot be an authority/expert in everything.
  2. Authority is relative! – The only person who needs to know that you are an authority in your field is the person buying from you.
He also shared how many chooses a niche, puts out content, but does nothing else (promotion and no getting it in front of people). This is a big no-no.
Michael also lists THREE important and powerful medium of content sharing which are:
  1. Book
  2. Podcast
  3. Key Note speech
He also shared with us how he works with his customers and potentials, one of which is a top-down approach where he breaks down the problem into 4 sub categories, and breaking these sub categories into 3 to 6 specific questions that his clients ask. Breaking this approach down, it should form a pyramid where:
  1. Top                  : One thing you want to be known for.
  2. Second            : 4 Sub Categories
  3. Third               : 3 to 6 specific questions for each sub category
We also talked about the Top 3 mistakes that entrepreneurs commit when creating their contents:
  1. Relativity – are you creating content that answers your market’s pain?
  2. Not Creating the Right Kind of Content – choosing the wrong medium
  3. Neglecting the Fact that People Buy from People – your customers and potentials need to know, like, and trust you.
Lastly, Michael shares the top Do’s and Don’ts in Content Marketing. They are:
Live Q and A – direct interaction with your clients.
            Mass messaging your contacts without doing qualifications.
Golden Nugget Round
Question 1 – What would you tell your 18 Year Old Self?
Don’t go to college.
Question 2 – What would you lecture at University today?
Entrepreneurship. Or the inefficiencies of the current university system. Those would be my two favourites.
Question 3 – What was your biggest investment or financial decision?
Buying a lot of books.
Guest Details
To contact Michael, feel free to contact him at
Links and Resources
Authority marketing is the act of positioning yourself as an authority or expert in your field in order to bring in more business. – Michael Greenberg
The only thing that you can do and fail with content creation is having it and nobody see it. – Michael Greenberg