Preview Mode Links will not work in preview mode

Be Your Best In Business with Ian Luckett

Aug 27, 2018

In this episode, Ian Luckett is joined by Ryan Peck all the way from the USA. He is a cold e-mail king, a lead generation specialist, a business consultant, and the founder of The Leads System. And today he will be sharing with us some very important tips and tricks on cold e-mail marketing and how to get your e-mails opened.

Today, Ryan shares with us essential tips on e-mail marketing, including what cold e-mail marketing is, how it works, and how effective it is.

We also talked about how important it is not to “sell” on your first e-mail, and to keep your sales copy short.

Ryan also shared how the power of consistency helps – you need to be consistent in what you do because people are not always available to get back to you, so you need to try again if you do not get a feedback the first time as follow ups are vital in e-mail marketing.

We also covered the importance of creating a quality list, getting the right people into your list.

Ryan also shares how significant it is to do at least five e-mails when you are putting together your e-mail sequence as part of your content marketing.

In this episode, we also tackled how important it is that you work with an e-mail system that suits your business, not all businesses are the same hence the need for a system that meets your business needs.

Ryan also shares with us three top guiding tips in cold e-mail traffic:

  1. Have at least 5 e-mails in your e-mail sequence. But make each e-mail short.
  2. E-mail the right person. No matter how good your sequence is, it will be useless to the wrong person.
  3. Deliver and work on your subject line!

We also discussed how important it is that you are aware of your analytics so that you know how your e-mails are performing. Was your e-mail even read?

Ryan also shares the two basic types of subject lines. They are:

  1. Clickbait – putting anything on the subject line in order for the recipient to open the email.
  2. Personalised – increases the open rates of your emails.

Golden Nugget Round

Question 1 – What would you tell your 18 Year Old Self?

Don’t wait until tomorrow. Whatever it is that you wanted to do, get started now and take action!

Question 2 – What would you lecture at University today?

Loving Life with the primary focus of doing more in life, embrace it, and use whatever work you have as a vehicle to a bigger purpose.  

Question 3 – What was your biggest investment or financial decision?

Investing in myself.

Guest Details

To contact Ryan, feel free to e-mail him at

Links and Resources


When you are putting your content together for your e-mail sequence, do at least five e-mails! – Ryan Peck           

You have to e-mail the right person! – Ryan Peck

If you want to know more about how Innovate to Success can help you take your Business to the next level with our Straight Forward Strategies then check out our FREE ebook “How to Triple your Consultancy Business Growth in the next 6 weeks” right here

You can also find out more about Business Experts at Innovate to Success right here >>